Get Excited for the Winter Games with Olympic-Themed Gear

As the 2026 Winter Olympics in Milano-Cortina approach, fans are eager to celebrate the spirit of the Games. Top brands have launched a variety of Olympic-themed gear designed to outfit both Team USA and its supporters.

Olympic-Themed Gear for the 2026 Games

This year, several companies are providing clothing and accessories that reflect the excitement of winter sports. Here’s a look at some standout products in this exclusive collection.

Hydro Flask: Limited Edition Water Bottles

• Hydro Flask has introduced a metallic 32oz stainless steel water bottle designed for athletes.
• The bottle features a leakproof lid, a closeable straw cap, and a wide mouth for easy drinking.
• U.S. Snowboard Team member Red Gerard promotes this product.

Skida: Support for Olympic Athletes

• Skida has partnered with the U.S. Ski & Snowboard Team for three years.
• Signature prints for beanies and neckwarmers were designed in collaboration with Olympic athletes.
• Key designs include “Towline,” “Bright Side,” and “Field Day.”

Bag Balm: Moisturizing Essentials

• A custom mini tin of Bag Balm was created in collaboration with skier Paula Moltzan.
• The ointment helps keep skin hydrated during harsh winter training.

Columbia Sportswear: Official Team Gear

• Columbia markets replica uniforms for Team USA Curling for the 2026 Olympics.
• The collection features jerseys, jackets, fleece, and accessories.
• Design elements include eight stars representing curling stones.

Vuarnet: Honor to a Skiing Legend

• Vuarnet has launched a limited edition of crystal-frame sunglasses.
• The styles celebrate founder Jean Vuarnet, who won a gold medal in downhill skiing in 1960.
• Each pair provides 100% UV protection and features mirrored glass lenses.

Skims: Underwear for Athletes

• Kim Kardashian’s brand Skims is supplying Olympic athletes with essential base layers.
• The collection includes underwear and loungewear for men and women.

Ralph Lauren: Ceremonial Attire

• Ralph Lauren continues its tradition of designing uniforms for Team USA, including ceremonial outfits.
• Items range from high-end jackets priced at $1,789 to more affordable t-shirts and socks.

J.Crew: Stylish Support for Athletes

• As the lifestyle partner for the U.S. Ski & Snowboard Team, J.Crew offers fashionable sideline apparel.
• The collection features preppy styles, including sweaters and anoraks.

With various offerings from these brands, fans and athletes alike can look forward to showcasing their Olympic spirit. The 2026 Winter Games promise not only thrilling competitions but also a vibrant fashion showcase reflecting the heart of the competition.