Haier Becomes Title Partner for JioHotstar’s ICC T20 World Cup 2026 Coverage
Haier Appliances India has officially become the Title Partner for JioHotstar’s Match Centre Live, covering the ICC Men’s T20 World Cup 2026. This much-anticipated cricket tournament is scheduled from February 7 to March 8, 2026.
Haier’s Role in the ICC T20 World Cup 2026 Coverage
Match Centre Live serves as India’s premier digital cricket show. It provides comprehensive analysis, expert commentary, and exclusive behind-the-scenes content. The show will stream in several languages, including:
- English
- Hindi
- Tamil
- Telugu
- Kannada
- Bangla
- Bhojpuri
- Marathi
- Haryanvi
This diverse language offering ensures accessibility for a wide audience across India.
Integration of Haier’s Brand
Haier’s partnership includes extensive brand integration during the broadcasts. Elements such as logos, promotional materials, and on-screen mentions will feature prominently throughout the show. The collaboration also highlights the integration of JioStar talent in promotional content.
NS Satish, President of Haier Appliances India, emphasized the importance of cricket in India. He stated that “Cricket is a national emotion that connects people across generations, geographies, and cultures.” This partnership aims to deepen Haier’s engagement with fans across the country.
Strategic Focus on Young Consumers
This collaboration aligns with Haier India’s Sport-o-Tainment strategy. It leverages cricket’s popularity to engage young and premium consumers, promoting Haier’s innovative appliance portfolio during one of the nation’s most-watched sporting events.
The integration of technology-driven appliances during the T20 World Cup coverage is expected to resonate well with cricket enthusiasts, showcasing how the brand connects with consumers’ lifestyles.
