Guinness, Joe Montana Unite for New Lager and Charity Campaign
As the Super Bowl draws near, Guinness has launched a charitable initiative to support local communities. On February 5, the esteemed brewing company partnered with NFL icon Joe Montana for a volunteer event in San Francisco, aimed at aiding families in need.
Guinness and Joe Montana Unite for Charity
This event, part of the broader “Guinness Gives Back” campaign, involved Montana and Guinness representatives packaging meals for the SF-Marin Food Bank. This initiative underscores the importance of community involvement beyond mere financial contributions.
A Commitment to Community Engagement
Karissa Downer, Director of Guinness in the U.S., emphasized the significance of active participation in her comments. She stated that the initiative is more than just writing checks; it involves connecting with the communities that have supported them over the years.
Introducing Legends Lager
During the event, Guinness unveiled a new product named Legends Lager. This limited-edition pale wheat lager was crafted in collaboration with Joe Montana, inspired by a pivotal moment in his early career. Montana recalled tasting wheat beer on a trip to Germany, a memory that shaped the beer’s creation.
Experience the Flavor
Montana articulated the essence of Legends Lager, remarking, “This beer is about sharing great moments while giving back to the Bay Area.” With a 4.3% ABV, this lager is designed for enjoyment in laid-back settings.
Availability and Contributions
- Price: $19.99 per four-pack
- Available Locations: San Francisco, Chicago, and Baltimore
- Donation: $5 per four-pack to the SF-Marin Food Bank, up to $35,000
Each purchase contributes to ongoing food security efforts in Northern California. The launch of Legends Lager coupled with committed charitable efforts seeks to foster community connections. This collaboration between Guinness and Joe Montana highlights how great beer and philanthropy can unite to make a positive difference.
