Louis Vuitton Revamps Iconic 130-Year-Old Monogram for Wallpaper* Design Awards
The Louis Vuitton monogram, a symbol of luxury, celebrates its 130th anniversary this year. Created by Georges Vuitton in 1896, the monogram pays tribute to his father, Louis Vuitton, the brand’s founder. Over the decades, the design has become one of the most recognizable motifs in fashion.
Revamped for the Modern Era
To commemorate this significant milestone, Louis Vuitton is introducing a new version of its iconic Speedy handbag. Originally launched in 1930 as the ‘Express’, the Speedy has been reimagined by various artists, including Takashi Murakami and Virgil Abloh. It stands as a testament to the brand’s legacy.
Wallpaper* Design Awards Recognition
Notably, the updated Speedy bag has been awarded ‘Best Party Bag’ at the Wallpaper* Design Awards. This recognition highlights the bag’s enduring appeal and fashionable presence.
Innovative Design Features
- The new Speedy features the classic 1896 monogram on contemporary linen-and-cotton canvas.
- It utilizes a special ‘pochoir’ stencilling technique.
- Bold pastel hues refresh the traditional design.
In addition to the Speedy, Louis Vuitton is reissuing other classic handbags. These include:
- Alma Bag: Inspired by the architecture of Paris, named after Alma Bridge, first introduced in 1992.
- Noé Bag: Originally created to carry five bottles of champagne.
The Speedy’s new iteration is distinct with its collectible label, ensuring it remains a sought-after item for fashion enthusiasts.
Future Celebrations and Availability
For those looking to explore more design accolades, the Wallpaper* Design Awards winners will be featured in the February 2026 issue. Readers can find this issue available in print and on various digital platforms, ensuring accessibility for all fans of design and fashion.
Celebrate the legacy of Louis Vuitton’s monogram, a design that has transcended time and continues to inspire generations.
