Axel Scheffler Revives The Gruffalo: Crafting a Beloved Monster

Axel Scheffler, the renowned illustrator, is once again breathing life into his iconic creation, the Gruffalo. This beloved character first appeared in the children’s literature landscape in 1999, thanks to author Julia Donaldson. Celebrating 25 years of the Gruffalo’s existence, Scheffler is now gearing up for the release of a new story, titled “Gruffalo Granny,” set to be launched in September 2026.

The Gruffalo’s Enduring Legacy

Since its debut, the Gruffalo has become a staple in children’s storytelling, captivating both young readers and their parents. Scheffler describes the Gruffalo affectionately as “my monster,” highlighting the bond he feels with this character. With “terrible tusks and terrible claws,” the Gruffalo’s charm lies in his paradoxical nature—being both fearsome and endearing.

From Concept to Classic

The Gruffalo’s story is inspired by a Chinese fable, illustrating the cleverness of a small creature overcoming much larger foes. Over the years, more than hundreds of thousands of copies of the book have been sold, making it a modern classic. Scheffler reflects on how his father would have been amazed by the success of this creature, given their humble beginnings.

Axel Scheffler’s Artistic Journey

• Early Background: Born in Hamburg in 1957, Scheffler grew up in post-war Germany.
• Education: He studied at the Bath Academy of Art in Corsham, where he discovered his passion for illustration.
• Collaboration: He began working with Julia Donaldson in the early 1990s, leading to groundbreaking projects.

The collaboration between Scheffler and Donaldson is a vital part of the Gruffalo’s magic. Their partnership started with the poem “A Squash and A Squeeze,” which paved the way for the Gruffalo. When Donaldson resurrected the Gruffalo manuscript, the duo quickly worked to bring it to life, resulting in a beloved classic filled with humor and charm.

The New Addition: Gruffalo Granny

Scheduled for launch in just a few years, “Gruffalo Granny” promises to rekindle the excitement surrounding this cherished character. Scheffler acknowledges that the Gruffalo remains unchanged at its core, even after 25 years. The anticipation for this new story reflects the creature’s lasting appeal in children’s literature, encapsulating themes of bravery and cleverness.

Reflections on Creativity

Scheffler holds a unique perspective on his role as an illustrator. He emphasizes that the success of the Gruffalo is a collaborative achievement, where both text and imagery create a seamless narrative. His ability to add warmth and humor to Donaldson’s words has made the Gruffalo an integral part of children’s imaginative lives.

In a world where children’s stories often tackle themes of adventure and fear, the Gruffalo stands out as a testimony to the power of creativity. As Axel Scheffler prepares for the launch of “Gruffalo Granny,” he remains a pivotal figure in the landscape of children’s literature, reminding us of the enduring power of well-crafted stories and beloved characters.