GOP Governor Candidate Urges Michigan Fans to Skip Super Bowl Halftime in $3M Campaign
Perry Johnson, a Republican gubernatorial candidate in Michigan, is urging fans to skip the Super Bowl halftime show. This initiative is part of a $3 million advertising campaign, featuring two television commercials and a pre-game broadcast advertisement.
Ad Campaign Details
The advertisement, titled “Super Bowl Bunny,” encourages viewers to switch channels during the halftime performance by Bad Bunny, a popular Puerto Rican musician. Johnson suggests that fans instead tune into the “All American Halftime Show,” sponsored by Turning Point USA.
Advertising Strategy
- The campaign targets Michigan audiences with ads running statewide.
- The pre-game ad will debut during NBC’s broadcast on February 8, 2024.
- The campaign also features a second ad called “4747,” promising to eliminate the state income tax.
Super Bowl Halftime Controversy
Johnson’s message positions him against Bad Bunny, highlighting a controversy among conservatives regarding the artist’s previous remarks and perceived criticisms of the Trump administration. The ad portrays Bad Bunny as a caricature referred to as “Dust Bunny.” In the ad, a narrator claims, “The NFL thinks this is the Bunny Bowl!”
Alternative Halftime Show Lineup
The Turning Point USA halftime show will showcase notable talents including:
- Kid Rock
- Brantley Gilbert
- Lee Brice
- Gabby Barrett
Campaign Financials and Background
Johnson’s campaign marks a significant investment, with plans to spend $3 million until February 23, 2024. His aim is to return over $4,700 to Michigan families by eliminating the state income tax, a significant source of state revenue.
Previous Gubernatorial Bid
Johnson ran for governor in 2022 but was disqualified due to fraudulent signature issues. He pledged to bring efficiency to state government, a commitment he credits to his experience with quality management in various industries.
Current Political Landscape
Johnson’s entrance into the Republican primary highlights a competitive race against established names such as U.S. Rep. John James and former House Speaker Tom Leonard. His financial backing from previous campaigns may influence the current election dynamics.
Overall, Johnson is emphasizing freedom of speech and conservative values as he positions himself as a viable candidate for the upcoming gubernatorial election in Michigan.
