Bad Bunny’s 2026 Super Bowl Halftime Show Sparks Divided Reactions

Bad Bunny’s selection for the 2026 Super Bowl Halftime Show has sparked a cultural dialogue across the United States. The decision underscores various societal tensions, particularly surrounding representation, language, and the evolving nature of mainstream events.

Controversy Surrounding Halftime Show Selection

The choice of the Puerto Rican Grammy winner has generated intense reactions. Proponents assert that his performance reflects the contemporary music landscape and the increasing Latino demographics in America. Critics argue that the Super Bowl has traditionally focused on an English-speaking audience, deeming this choice exclusionary.

Responses from Key Figures

• NFL Commissioner Roger Goodell highlighted the importance of unity during the halftime show.
• He expressed confidence in Bad Bunny’s understanding of the platform’s significance to foster creativity and inclusion.
• In contrast, House Speaker Mike Johnson criticized the decision, calling for more traditional role models to perform.
• Former President Donald Trump also voiced opposition, labeling the choice as “terrible” and asserting it promotes division.

Bad Bunny’s Stance on Immigration Issues

Bad Bunny has been an outspoken advocate against immigration enforcement. In 2025, he canceled shows over concerns that immigration agents would target his Latino audience. He used the Grammy Awards to emphasize a message advocating for humanity and dignity, stating, “We’re not aliens. We are humans, and we are Americans.”

Public Safety Measures at the Super Bowl

In response to concerns about immigration enforcement at the event, the NFL has assured the public of safety measures. A memo from the league confirmed that there would be no ICE operations during the Super Bowl. “Public safety is our top priority for Super Bowl LX,” the memo stated, emphasizing coordination with the Department of Homeland Security.

Competing Performances and Player Opinions

Alongside Bad Bunny, the “All American Halftime Show,” organized by Turning Point USA, will feature performers like Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice.

A survey conducted by The Athletic revealed differing opinions among NFL players regarding Bad Bunny’s performance:

Although a majority of players support the artist, some express reservations over the choice, preferring alternative performers.

As the event approaches, the discussions surrounding Bad Bunny’s performance continue to reveal the complexities of cultural representation in contemporary America.