Royce Keys Assigned to WWE Brand Role

Royce Keys, formerly recognized as Powerhouse Hobbs, has officially made his transition to WWE following his debut at the 2026 Royal Rumble. This event marked a significant milestone in his career, as he now has a permanent place within the WWE brand.

WWE Brand Assignment of Royce Keys

Recent reports from Bodyslam.net indicate that Royce Keys was spotted backstage at WWE’s Monday Night Raw. However, he is set to join the SmackDown roster, officially confirming his assignment to WWE’s blue brand. This development provides clarity regarding Keys’ future in WWE after his surprise entry at the Royal Rumble.

Debut at the Royal Rumble

During the Royal Rumble, Royce Keys entered the match as participant No. 14. Initially, the broadcast referenced his previous ring name, Powerhouse Hobbs, before announcing his new identity as Royce Keys. This rebrand occurred on a global stage in Riyadh, Saudi Arabia, marking a pivotal moment in his wrestling journey.

Keys’ Reaction and AEW Departure

Key’s initial reaction to his WWE debut was understated, featuring a single photo from his entrance with the caption, “Aight then.” This simple yet effective post confirmed his arrival to fans. Behind the scenes, it was reported that AEW made substantial efforts to retain him. However, Keys ultimately declined their offer, reaching out to Jim Ross prior to his WWE debut, signaling that his decision was well-considered.

The Future of Royce Keys in WWE

As Royce Keys gears up for his role in SmackDown, questions arise regarding how he will be utilized. Will he emerge as a dominant force within the division or develop into a standout star with something to prove? His arrival signifies that he is ready to compete at the highest level.

Fan Engagement

WWE fans are eager to see how Keys will fit into the SmackDown landscape. Many are speculating about potential rivalries he could enter into. What matchups do you envision for Royce Keys? Share your thoughts in the comments section below.