“Send Help and Iron Lung Clash Over Slow Super Bowl Frame”
As Super Bowl weekend approaches, two films, *Send Help* and *Iron Lung*, are set to compete for box office supremacy. *Send Help*, a psychological thriller directed by Sam Raimi and starring Dylan O’Brien and Rachel McAdams, is predicted to outperform *Iron Lung* with an anticipated revenue of approximately $8.6 million. Meanwhile, *Iron Lung*, which is distributed independently by Markiplier, is expected to earn around $7.2 million, a significant decline from its previous performance.
Box Office Context
Historically, Super Bowl weekend struggles to attract large audiences, which has led major studios to hesitate in spending heavily on marketing for film releases during this time. For instance, the 2024 box office performance over Super Bowl weekend saw only $37 million in total, marking one of the lowest weekends of the year. Last year also saw disappointing earnings, with a total of $54.2 million.
Film Performance Details
- *Send Help*: Expected revenue of $8.6 million, Monday’s performance included earnings of $2.4 million.
- *Iron Lung*: Expected revenue of $7.2 million, with a Monday performance of $1.85 million.
*Send Help* currently boasts a stateside cume of $23 million, while *Iron Lung* has reached $21.7 million.
Recent Additions to the Lineup
As the competition heats up, several new films are set to premiere. Notably, *Stray Kids: The dominATE Experience*, a concert movie, is releasing in 1,697 locations. This film has been generating excitement among exhibitors, with ticket sales reported to have strong initial interest. The collective music group, Stray Kids, has seen tremendous global success, selling over 30 million albums.
Other noteworthy films include *Strangers: Chapter 3* from Lionsgate, anticipated to bring in around $5 million across 2,500 sites, and *Solo Mio*, a romantic comedy featuring Kevin James projected to gather around $5 million from 3,052 theaters.
Independent Releases Overview
- *Dracula*: Directed by Luc Besson, focusing on an epic retelling of the classic tale, with a forecasted opening in low single digits.
- *Whistle*: A body horror film anticipated to perform modestly at the box office. It follows a group of high school students who confront a cursed object.
As the landscape of Super Bowl weekend evolves, film distributors will closely monitor audience responses and box office outcomes. The clash between *Send Help* and *Iron Lung* could set the tone for future Super Bowl film releases.