Federal Agency Investigates Nike for Alleged Discrimination Against White Employees
The US Equal Employment Opportunity Commission (EEOC) has initiated an investigation into Nike concerning allegations of discrimination against White employees. This probe stems from complaints that suggest potential bias linked to Nike’s Diversity, Equity, and Inclusion (DEI) initiatives aimed for completion by 2025.
Details of the Investigation
The EEOC’s inquiry revolves around how Nike’s DEI objectives might adversely impact White employees. EEOC Chair Andrea Lucas emphasized a renewed commitment to fair enforcement of civil rights laws, suggesting a shift in how discrimination cases are approached.
Scope of the Allegations
- Alleged discrimination affects all White employees, including former and prospective workers.
- The investigation requests documentation dating back to 2018.
- Specific focus on race-based workforce representation quotas and the influence of race on layoffs and promotions.
Nike has responded, describing the situation as “a surprising and unusual escalation.” The company asserts it already provided extensive documentation to the EEOC and affirms its commitment to lawful employment practices. Nike’s statement highlighted that its initiatives align with anti-discrimination laws.
Shifts Under the Trump Administration
This investigation reflects broader changes in discrimination policy during the Trump administration, which actively sought to dismantle certain DEI programs. Lucas, who previously served as a commissioner, has redirected EEOC’s priorities toward examining possible discrimination against White individuals.
Background on EEOC Actions
Originally, a discrimination charge against Nike was filed in 2024. The EEOC’s current probe signifies increased scrutiny of workplace practices at major corporations like Nike, amidst growing debate over employment equity measures.
Lucas has publicly encouraged individuals who believe they have faced discrimination due to their race or gender to come forward, amplifying the agency’s focus on alleged victims of DEI-related discrimination.
Legal Developments
The EEOC’s enforcement action against Nike was prompted by the company’s insufficient compliance with a subpoena. Nike, in legal documents filed in 2025, countered that the subpoena’s demands were excessive and irrelevant.
According to experts, this case represents a significant moment in the evolving landscape of employment law, where no organization is exempt from scrutiny regarding discrimination issues.
