Alexa Plus Launches Nationwide Across the US
Amazon has officially launched its generative AI-powered digital assistant, Alexa Plus, nationwide across the United States. This new service is now available to all Prime members via any Alexa-enabled device, Alexa.com, and the Alexa mobile app.
Pricing and Accessibility of Alexa Plus
Customers without a Prime membership can also access Alexa Plus through a new free tier on the web and app or subscribe for $20 per month for unlimited access. Previously, Alexa Plus was introduced in March 2025 as part of an Early Access program and has now expanded to tens of millions of users.
Tiers Available for Users
- Alexa Plus for Prime: Unlimited access for $14.99 per month or $139 per year.
- Alexa Plus: Non-Prime members can subscribe for $19.99 per month.
- Alexa Plus Chat: A free option for non-Prime members to experience Alexa Plus via a chatbot.
Daniel Rausch, vice president of Alexa and Echo, emphasizes that Alexa Plus is designed for a more conversational experience, moving away from basic commands. The assistant can now handle complex queries and control smart devices more effectively.
Functionality Enhancements
Alexa Plus offers an upgraded experience that includes:
- Custom routines for smart home devices.
- Integration with family calendars.
- Step-by-step recipe guidance.
- Restaurant bookings.
- Ride-hailing and home repair arrangements.
- Concert ticket purchases.
Customers have reported doubling their engagement with the Alexa Plus voice assistant since its launch, with weekly usage steadily increasing. The chatbot version of Alexa Plus, available on the web and in the app, also enhances research and content generation capabilities.
How to Access Alexa Plus
Prime members can automatically receive the Alexa Plus upgrade via a software update or by simply saying, “Alexa, upgrade to Alexa Plus.” Those without a Prime account can explore Alexa Plus by visiting Amazon.com/AlexaPlus.
AI Architecture and Improvements
Alexa Plus features a new architecture powered by advanced language models from Amazon Nova and Anthropic. This significant overhaul has transformed Alexa from a basic assistant into a robust AI capable of understanding natural language.
With its new design, the Alexa mobile app has prioritized the chatbot experience, making it accessible and user-friendly for all customers. Rausch expressed excitement that Prime members can enjoy Alexa Plus as part of their membership benefits without any additional cost.
