Roger Goodell Discusses Bad Bunny’s Impact on Halftime Show
NFL Commissioner Roger Goodell has praised Bad Bunny’s upcoming appearance at the Super Bowl, citing its potential to unify audiences. Goodell’s comments follow the entertainer’s recent spotlight at the Grammy Awards, where he spoke against the Trump administration’s immigration policies.
Goodell on Bad Bunny’s Impact
Speaking at a Super Bowl news conference, Goodell highlighted Bad Bunny as one of the world’s great artists. He stated, “Bad Bunny understands this platform is used to unite people with creativity and talent.” Goodell expressed confidence in Bad Bunny’s ability to deliver a performance that brings people together.
Response from Social Media
Goodell’s remarks drew mixed reactions online. Many conservatives criticized his statement, pointing to Bad Bunny’s history of opposition to Trump. Some viewed the comments as a form of “gaslighting.”
- Bad Bunny’s Grammy Wins: Three awards, including album of the year for “Debí Tirar Más Fotos.”
- First Spanish-language album to win that award.
- Past comments during performances advocating for Spanish language learning.
At the Grammy Awards, Bad Bunny declared, “ICE out!” during his acceptance speech, a phrase associated with protests against the administration’s immigration enforcement. He emphasized the need for love over hate, stating, “The only thing that’s more powerful than hate is love.”
NFL’s Strategic Choice
Despite concerns regarding Bad Bunny’s selection for the halftime show, the NFL has maintained its position. League executives recognize the entertainer’s appeal to the U.S. Latino population and Latin America as crucial for growth.
Marissa Solis, the NFL’s senior vice president of global brand and consumer marketing, noted the significance of the U.S. Latino market in the league’s strategy. This choice reflects an understanding of how to connect with a diverse audience.
Super Bowl Trailer Insights
The trailer promoting the halftime show aligns with Goodell’s optimistic outlook. It features Bad Bunny dancing with individuals of various backgrounds, emphasizing inclusivity. The trailer concludes with a call to action: “February 8, the world will dance.”
As anticipation builds for the Super Bowl, Bad Bunny’s performance underscores the intersection of music, culture, and societal messages.
