Sinclair Streams Kid Rock, Challenging Affiliates Broadcasting Super Bowl
Sinclair Broadcast Group is set to stream an alternative halftime show during the upcoming Super Bowl. This event will be showcased on its digital channels, Charge! and National News Desk. The performance features Kid Rock alongside prominent artists Brantley Gilbert, Lee Brice, and Gabby Barrett. This unique strategy pits Sinclair against its own NBC affiliates.
Sinclair’s Unique Halftime Show Offering
On Super Bowl Sunday, February 2, 2026, Sinclair aims to draw viewers away from the main broadcast, which will feature the star Puerto Rican artist Bad Bunny on NBC and Peacock. Sinclair’s digital streaming channels will simultaneously host the “All American Halftime Show” presented by Turning Point USA.
Key Details of the Broadcast
- Date: February 2, 2026
- Time: 8:00 p.m. ET
- Artists: Kid Rock, Brantley Gilbert, Lee Brice, Gabby Barrett
- Streaming Channels: Charge! and National News Desk
This decision marks a significant move for Sinclair as it challenges its traditional affiliates by promoting an internal alternative. This strategy not only diversifies the offerings for viewers but also showcases Sinclair’s ability to innovate in a competitive broadcasting environment.
Impact on Broadcast Affiliates
Sinclair operates over 20 NBC affiliates across the nation, including ABC 7 in Washington, DC. The company’s counter-programming approach is a bold tactic to attract viewers who may be seeking something different from the conventional Super Bowl experience offered by NBC.
As the anticipation builds for the Super Bowl, Sinclair’s decision reflects an evolving broadcast landscape, where networks seek to capture audience attention in diverse ways.
