Take-Two Confirms GTA 6 Marketing and November Release Date

Taylor Keatsman

Published: February 3, 2026 5:04 PM ET

Take-Two Confirms GTA 6 Marketing and November Release Date

Take-Two Interactive has confirmed that “Grand Theft Auto VI” (GTA 6) is scheduled for release on November 19, 2026. The announcement marks a renewed sense of confidence from the company, following multiple delays. As part of their Q3 2026 earnings results, Take-Two indicated that marketing efforts for the game will commence this summer.

Take-Two’s Earnings Report

In their latest earnings report, Take-Two expressed optimism for the upcoming fiscal year. The company highlighted that the execution throughout Fiscal 2026 has been extraordinary. They anticipate that the November launch of GTA 6 will play a significant role in driving success for both Take-Two and the broader entertainment industry.

CEO Strauss Zelnick’s Comments

During a recent inquiry about the release date, CEO Strauss Zelnick stated, “I feel good about it. Very good about it.” This statement follows previous sentiments he expressed regarding the original release window, which had to be revised due to setbacks.

Anticipation for GTA 6

GTA 6 is shaping up to be one of the most anticipated video games in history. Despite the lack of gameplay footage, there is already speculation about it potentially being a Game of the Year contender. The game will feature dual protagonists, Duval and Lucia Caminos, and is set in the fictional region of Leonida, Florida, including the renowned Vice City.

Success of the GTA Franchise

GTA 5 has surpassed 225 million units sold.
GTA+ membership levels have nearly doubled year-over-year.
Take-Two’s net bookings reached $1.76 billion for the quarter.
Total annual net bookings are projected to fall between $6.65 billion and $6.7 billion, indicating an 18% year-over-year growth.

Mobile Business Expectations

Take-Two anticipates that approximately half of its annual earnings will stem from its mobile division, Zynga. This expansion reflects the company’s broader strategy to enhance revenue through diverse gaming experiences.

As excitement builds for GTA 6, industry stakeholders and gamers alike are eager to see how Take-Two’s confident marketing strategy unfolds in the coming months.