Super Bowl Trailers Showcase ‘The Mandalorian,’ ‘Grogu,’ ‘Disclosure Day’
Hollywood is poised to leverage the massive audience of the Super Bowl, unveiling several exciting trailers for upcoming blockbusters. One of the most anticipated is the trailer for “The Mandalorian & Grogu,” a significant addition to the “Star Wars” franchise, marking its first theatrical release since 2019’s “The Rise of Skywalker.”
Exciting Trailers for the Super Bowl
In addition to “The Mandalorian,” Disney may also introduce the trailer for “Toy Story 5,” slated for the summer. However, fans should note the absence of trailers for “Avengers: Doomsday” and “Spider-Man: Brand New Day,” with Sony opting out of the Super Bowl this year. Not only that, but streaming giants like Netflix, Apple, and Amazon/MGM are also foregoing the event.
Enduring Appeal of the Super Bowl Audience
While some studios are sitting this year out, others are eager to make their mark. Universal is set to showcase trailers for “Disclosure Day,” an alien invasion thriller directed by Steven Spielberg, alongside “The Super Mario Galaxy Movie” and “Minions 3.”
- The Mandalorian & Grogu: The first Star Wars theatrical film since 2019.
- Disclosure Day: A new thriller from Steven Spielberg.
- Toy Story 5: Anticipated summer release from Disney.
- Scream 7: A trailer to be launched during the game by Paramount.
Warner Bros. typically scales back on its advertising during the Super Bowl but will tease “Supergirl” during the Puppy Bowl airing on Animal Planet. This strategic move showcases the synergy between different Warner Bros. platforms.
Ad Costs and Industry Impact
Despite the significant audience reach, studios must contend with hefty ad costs. NBC is charging between $7 million and $10 million for a mere 30 seconds of airtime. This steep pricing could lead to sticker shock for some studios.
Lionsgate is planning to utilize NBC’s pre-game coverage to promote “Michael,” a biopic about the iconic Michael Jackson, perfect timing given Jackson’s legendary performance during the Super Bowl halftime show in 1993.
In summary, the Super Bowl serves as a critical platform for Hollywood to spark excitement and anticipation for its upcoming projects, ensuring that fans remain engaged even amidst fierce competition.
