Britain Plans to Phase Out Terrestrial TV by 2030s, Addressing Digital Divide
Britain is preparing to phase out terrestrial television by the 2030s, ushering in a new era for broadcasting. This transition is heavily focused on addressing the digital divide, ensuring that all audiences can access internet protocol television (IPTV).
Focus on Supporting Vulnerable Groups
Research indicates that many audiences prioritize the need for support for vulnerable groups during this transition. A significant 72% of participants in a workshop expressed a preference for assistance with acquiring connected TV skills and affordability over the establishment of a minimal broadcast service.
The Positive Shift Towards IPTV
Overall, the transition to IPTV is being well-received across various demographics. An impressive 93% of IPTV users value at least one feature of the service, including the ability to ‘watch from the beginning’ and ‘pause and rewind’. Interestingly, older viewers, particularly those over 70, find IPTV even more advantageous, with 99% appreciating its offerings.
Drivers of IPTV Adoption
- Greater choice of content and services
- Flexibility in viewing options
- Personalized features like subscription bundling
Features that allow for enhanced flexibility and personalization are at the heart of what audiences seek. Upcoming innovations promise even more options for curating personalised experiences and simplifying the multitude of available applications.
The Role of AI in Future Viewing Experiences
Artificial intelligence is set to revolutionize how viewers engage with their television sets. Technological advances may facilitate hyper-personalized viewing experiences, where audiences can interact with content in innovative ways. This may include tracking favorite players in sports or engaging directly with game show dynamics.
Moreover, AI is expected to significantly improve the viewing experience for elderly and disabled individuals through enhanced accessibility features, such as improved voice control and real-time captioning.
Emerging Uses for Television
The role of the television is evolving beyond traditional viewing. Many respondents express excitement about social viewing experiences and video calls via TV, indicating a shift in how televisions function in households. Noteworthy interests include:
- Virtual exercise classes
- Interactive cooking guides
- Conducting telehealth appointments
- Online learning opportunities
As Britain approaches this transformative phase in television consumption, the emphasis remains on inclusivity and accessibility. The transition to IPTV holds potential for creating a richer, more personalized viewing environment for everyone.
For further insights and comprehensive research findings, visit Filmogaz.com.
