LG Steps Back, Leaving Samsung Dominant in Next-Gen TV Market
South Korean technology leader LG has announced its exit from the 8K TV market, leaving Samsung as the dominant player in this high-resolution sector. According to reports from FlatpanelsHD, LG Display has halted the development of 8K OLED panels. The company stated that production may resume if market dynamics improve, but for now, LG will not release any new OLED 8K models.
Market Impact of LG’s Decision
This withdrawal includes notable models like the LG Z3, which had received favorable reviews, earning four stars in performance tests. Although LG still offers its sole 8K LCD TV, the QNED99, availability at retailers may dwindle in the future.
Comparative Landscape
LG’s exit follows a similar move by Sony, which halted its own 8K TV production last April with the Z9K model. The challenges of 8K technology have been significant, largely due to:
- A lack of native 8K content.
- Steep competition from well-established 4K technology.
- High price points that make 8K TVs less accessible to consumers.
For instance, the 77-inch LG Z3 was priced at an astonishing £14,999 (approximately $20,660), reflecting the premium nature of 8K products.
Samsung’s Continued Dominance
Despite LG’s exit, Samsung remains committed to the 8K market. The company has introduced several top-performing models, including the award-winning Samsung QN900D, which received a What Hi-Fi? Award in 2024. Available at launch for £6,650 (around $6,299), this model also represents a significant financial consideration for buyers.
New Samsung Models
Last year, Samsung expanded its 8K offerings with the QN990F and QN900F models, although testing results for these are still pending. Early hands-on sessions revealed impressive color performance and superior upscaling capabilities in the QN990F, suggesting that Samsung’s advancements may keep the 8K technology relevant.
In conclusion, while LG’s departure marks a significant shift in the 8K TV market, Samsung’s ongoing production efforts may provide a continued pathway for innovation and consumer choice in high-resolution television technology.
