Disable Data Collection on LG, Samsung, Roku and More: Protect Your Privacy

Taylor Keatsman

Published: January 30, 2026 8:05 AM ET

Disable Data Collection on LG, Samsung, Roku and More: Protect Your Privacy

Your smart TV may be collecting extensive data about your viewing habits. This information is often used for targeted advertising or sold to third parties. The technology responsible for this is called Automated Content Recognition (ACR). ACR samples pixels from your screen to identify the content you are watching, whether it’s from streaming apps or external devices like cable boxes. Disabling these tracking features can be crucial for protecting your privacy.

How to Disable Data Collection on Smart TVs

Here’s a brand-by-brand guide to help you protect your privacy from data collection by major smart TV brands.

1. Samsung TVs

Navigate to Settings > Support > Terms & Privacy > Privacy Choices.
Turn off Viewing Information Services to disable ACR tracking.
Select Interest-Based Advertising to stop targeted ads based on your viewing data.
If you use voice features, turn off Voice Recognition Services to prevent voice data collection.

2. LG TVs

Go to Settings > General (or System) and disable Live Plus.
Return to Settings > General > Advertisements to activate Do Not Sell My Personal Information.
In User Agreements, opt out of all relevant options including Viewing Information and Voice Information.

3. Amazon Fire TVs

Access Settings > Preferences > Privacy Settings.
Disable Device Usage Data to limit information collection.
Turn off Collect App and Over-the-Air Usage to decrease tracking of app usage.
Disable Interest-Based Ads to stop personalized ads based on your activity.

4. Roku TVs

Go to Settings > Privacy.
Turn off Use Info from TV Inputs to cancel ACR tracking from external devices.
Select Advertising to manage personalized ad settings.

5. Android and Google TVs

Navigate to Settings > Privacy > Ads and turn off Ad Personalization.
If signed into a Google account, you can manage ad settings under your account settings.
For Sony models, disable Samba Interactive TV under Settings > System.

6. Vizio TVs

Open Settings > Admin & Privacy.
Turn off Viewing Data to prevent ACR tracking.
Select Advertising to reduce personalized ad tracking.

By taking these steps, you can significantly limit data collection on your smart TV. Protecting your privacy is essential in today’s digital age. For more information on smart technology and privacy, visit Filmogaz.com.