TikTok Star Shirley Raines, Advocate for Skid Row, Dies at 58

Shirley Raines, a prominent advocate for the homeless and a well-loved figure on TikTok, has passed away at the age of 58. The announcement was made by her organization, Beauty 2 The Streetz, dedicated to serving those experiencing homelessness.

Legacy and Impact on Skid Row

Known affectionately as “Ms. Shirley,” Raines commanded a following of over 5 million on TikTok. She emerged as a beacon of hope for individuals on Skid Row, a notorious area in downtown Los Angeles, where homelessness is particularly pronounced. Raines provided not only meals but also beauty treatments and essential hygiene supplies to underserved communities in California and Nevada.

Her organization cited her profound impact, stating, “Through her tireless advocacy, deep compassion, and unwavering commitment, she used her powerful media platform to amplify the voices of those in need.”

Personal Struggles and Motivation

Though the cause of her death has not been disclosed, Raines’s personal life was marked by significant loss. She lost one of her six children as a toddler, an experience that profoundly influenced her life’s work. In 2021, during her acceptance of CNN’s Hero of the Year award, she acknowledged her grief and emphasized the importance of supporting others: “I would rather have him back than anything in the world,” she stated, reflecting on her commitment to helping those without maternal support on the streets.

Community Engagement

Raines began her outreach efforts in 2017. In her final days, she posted heartwarming videos of her interactions with the homeless, exuding warmth and respect. She would greet individuals as “King” and “Queen,” showcasing her belief in their dignity. Many clients would share their successes, like securing housing, which Raines celebrated enthusiastically.

California’s homelessness crisis is starkly visible, with a 2025 survey indicating around 72,000 individuals experiencing homelessness on any night. Skid Row features extensive encampments, reflecting the urgent need for support and resources.

Remembering Shirley Raines

Many in the community are mourning her loss. Crushow Herring, art director of the Sidewalk Project, praised Raines’s ability to empower and uplift those she worked with. “What most people need is just feeling dignity about themselves,” he remarked, highlighting her commitment to fostering self-worth among the homeless population.

• Founded by Shirley Raines: Beauty 2 The Streetz
• Age at passing: 58
• Followers on TikTok: Over 5 million
• Established outreach efforts: 2017
• Homeless individuals per night in Los Angeles (2025 survey): Approximately 72,000

Melissa Acedera, founder of Polo’s Pantry, recalled volunteering with Raines, who remembered details about individuals, including their birthdays. It is a testament to her compassionate approach to serving marginalized groups.

In recognition of her efforts, Raines also received the NAACP Image Award in 2025 for Outstanding Social Media Personality. Her death has left a palpable void, with many social media creators expressing their grief. Alexis Nikole Nelson, known as “blackforager,” described Raines as “love incarnate,” affirming her positive influence and lasting legacy.