First Look: Hasbro Mattel Unveils Anticipated K-Pop Demon Hunters Toys

Fans of KPop Demon Hunters have much to look forward to as toy giants Hasbro and Mattel present their exciting new toy lines. The unveiling took place at the Nuremberg Toy Fair and showcases a variety of themed products related to the popular animated film.

KPop Demon Hunters Toy Lines

Mattel’s offerings include a diverse range of dolls, action figures, games, and collectibles. A highlight is the American Girl collection, which features individual dolls representing the film’s main characters—Rumi, Zoey, and Mira, collectively known as the K-pop girl group Huntrix. Each doll captures the essence of its character with premium fabrics, stylish accessories, and accurate designs that reflect the film’s fashion and personality.

Mattel’s Product Range

• Fashion dolls based on the film’s initial outfits.
• Singing dolls featuring performance outfits of Huntrix.
• Action figures and collectible dolls of Huntrix and Saja Boys.
• Keychains and an UNO game inspired by the film.
• Polly Pocket collectibles and Little People Collector sets.

Hasbro’s Exciting New Offerings

Hasbro is also making waves with its KPop Demon Hunters collection. They have introduced NERF toys designed after the demon-fighting weapons used by Huntrix. Additionally, fans can look forward to two Furby Furblet toys, one representing the popular character Derpy Tiger and the other inspired by Jinu, the film’s leading man from the Saja Boys band.

Interactive Features

• Furby toys featuring over 45 interactive sounds and themed accessories.
• Light sticks inspired by the two K-pop groups, Huntrix and Saja Boys, for concert-style play.
• A Monopoly game that allows fans to experience the film’s adventure by “rehearsing, hunting demons, and competing for fans.”

KPop Demon Hunters’ Growing Popularity

KPop Demon Hunters has garnered immense popularity, becoming Netflix’s top title ever. The film follows the thrilling adventures of Huntrix, a K-pop girl group that battles underworld monsters. Its soundtrack has also achieved notable success, topping the Billboard 200 chart and featuring the hit song “Golden,” which reached No. 1 on the Hot 100.

Looking Ahead

There are exciting developments for KPop Demon Hunters in the pipeline. The Hollywood Reporter revealed in August that discussions for a sequel film are underway with Netflix and Sony Animation, which has since been confirmed by the studio. The animated film recently scored two Golden Globe wins and received two Oscar nominations in the animated feature and original song categories.

While the complete release date for the new toy lines has yet to be announced, the American Girl KPop Demon Hunters collection is currently available for pre-order on the brand’s website.