Mattel Launches K-Pop Demon Hunters Dolls to Captivate Fans
Mattel is set to captivate fans with the launch of its new K-Pop Demon Hunters dolls, revealed at the Nuremberg Toy Fair. This exciting doll line is inspired by the popular Netflix film, which has garnered over 500 million views since its release in June 2022.
Details of the K-Pop Demon Hunters Doll Line
The dolls are anticipated to be available this summer, roughly a year after the film’s debut. This new product line aims to capitalize on the film’s success and further enhance its popularity. Roberto Stanichi, Mattel’s Chief Global Brand Officer, expressed confidence in the brand’s long-term potential, stating, “We really believe that this brand and this franchise has evergreen potential.”
Collaboration with Netflix
- Mattel collaborated closely with Netflix to expedite the dolls’ development.
- The partnership focuses on leveraging the appeal of the K-Pop Demon Hunters franchise.
- Merchandise is key to extending the life of the intellectual property.
Filippo Zuffada, Senior Director of Consumer Products at Netflix, hinted at a sequel for the K-Pop Demon Hunters franchise, potentially set for a 2029 release. This collaboration also includes apparel and collectibles already available through Netflix’s online shop.
Doll Features and Pricing
The K-Pop Demon Hunters dolls will feature characters inspired by the film’s girl band members: Rumi, Zoey, and Mira. Each doll comes with two distinctive looks and will be able to sing their Billboard hit, “Golden.” The dolls will be priced between $40 and $45.
Expanded Product Range
In addition to the singing dolls, other characters from the film, including members of the Saja Boys, will be incorporated into various product lines:
- Polly Pocket
- UNO
- Little People Collector
Polly Pocket capsules featuring the girl band’s favorite ramen cups are expected to retail for approximately $8. Some products are scheduled for release in the autumn.
As Mattel continues its transformation into a global entertainment entity, the release of the K-Pop Demon Hunters dolls marks an important step in revitalizing its brand through strategic partnerships and innovative product offerings.
