Sydney Sweeney Climbs Hollywood Sign Without Permission, Hangs Bras
On Monday, Sydney Sweeney garnered attention after a video surfaced showing her climbing the iconic Hollywood sign. This nighttime escapade aimed to promote her upcoming lingerie line by hanging bras across the landmark. However, the Hollywood Chamber of Commerce swiftly revealed that the stunt was unauthorized.
Sydney Sweeney’s Hollywood Sign Climb: An Overview
The Hollywood sign, a symbol of the entertainment industry, is managed by the Hollywood Sign Trust. According to reports, neither the trust nor the Chamber of Commerce was aware of Sweeney’s intentions before the footage went public. Steve Nissen, the chamber’s chief, stated, “Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission.” He confirmed that no such permission had been granted for Sweeney’s endeavor.
Unauthorized Promotion Raises Concerns
The video showed Sweeney, known for her role in “Euphoria,” scaling the letter ‘H’ of the Hollywood sign with a small crew filming the promotion. While the team held a general permit for filming in the surrounding area from FilmLA, specific clearance for the sign itself was required. Additionally, a licensing fee is typically charged, with some of the proceeds going towards maintaining this historic landmark.
The Significance of the Hollywood Sign
- The Hollywood sign was built in 1923 and is a prominent symbol of the film industry.
- Access to the sign is generally restricted to protect its integrity.
- Historical alterations to the sign have occurred, including the well-known “Hollyweed” incident in 1976.
Despite the controversy surrounding her climb, no police report has been filed that could lead to a trespassing investigation, according to L.A. Police Officer Tony Im. Previous incidents involving climbers have often resulted in legal action, emphasizing that climbing or altering the sign is strictly prohibited.
Previous Controversies Surrounding Sweeney
This incident is not Sweeney’s first brush with criticism linked to promotional campaigns. She previously faced backlash for a jeans advertisement slogan, which she later addressed, expressing surprise at the reaction and distancing herself from the misinterpretations of her motives.
Representatives for Sydney Sweeney have not commented on this recent activity. As her Hollywood sign climb continues to spark discussion, the intersection of celebrity actions and public sentiment remains a focal point in today’s media landscape.
