Canadian Loyalty Program Unveils Major Summer 2026 Transformation
The AIR MILES Rewards Program in Canada is set to undergo a transformation into Blue Rewards in summer 2026. This change aims to simplify the rewards experience for Canadians by introducing a more flexible program that enhances the overall value for everyday spending.
Transformation of Rewards: Introducing Blue Rewards
The transition to Blue Rewards is designed to meet the evolving needs of Canadian consumers. Rising costs of essentials and a shift towards digital-first habits are influencing spending behavior. This new program integrates loyalty into daily purchases, making it more relevant and beneficial for users.
What Happens to Existing Miles?
Current members can rest assured that their existing AIR MILES will easily convert to Blue Points. This transition will ensure that no value is lost during this process. The new exchange rate will be 1,500 Blue Points equivalent to $10 for e-gift cards and in-store redemptions.
New Earning Opportunities with Blue Rewards
The introduction of Blue Rewards comes with new partners, offering expanded opportunities for earning rewards through everyday purchases. New partners include:
- Porter Airlines
- Fairmont Hotels and Resorts
- Novotel
- SLS Hotels
- Instacart
- MTY Group restaurants (e.g., Thai Express, Bâton Rouge, Mr. Sub)
This list is expected to grow, providing even more avenues to earn rewards.
Simplified Balance for Greater Flexibility
Another important aspect of the Blue Rewards transition is the unification of reward Miles. Previously divided into two categories—Cash and Dream—these will now be combined into a single balance. This adjustment will allow for greater flexibility in how users can redeem their rewards, moving forward under the new Blue Points system.
Exclusive Benefits for BMO Customers
For those banking with BMO, the rewards program will also introduce enhanced credit and debit products. These will feature built-in earning accelerators for gas, groceries, and wholesale purchases, simplifying the process of accumulating rewards.
Travel Opportunities with Blue Rewards
The transition to Blue Rewards will also improve travel options for members. Participants can look forward to an upgraded booking platform that streamlines access to flights, hotels, and rental cars. Users will have the flexibility to use Blue Points to pay for all or part of their travel expenses.
Mark your calendars for the launch of Blue Rewards this summer 2026. For further updates and details, continue to explore the dedicated Blue Rewards section on Filmogaz.com.
