BMO Revolutionizes Loyalty Programs with New Blue Rewards Launch

Casey Halston

Published: January 26, 2026 12:01 PM ET

BMO is set to launch Blue Rewards, an innovative loyalty program that will transform the existing AIR MILES program. This new initiative aims to provide Canadians with a more streamlined and flexible way to earn and redeem rewards. Scheduled to debut in summer 2026, the Blue Rewards program will continue to be managed by a BMO subsidiary.

BMO Blue Rewards: Key Highlights

Transition from AIR MILES: Existing AIR MILES collectors will see their Miles automatically convert to Blue Points, retaining equivalent value.
Flexible Earning Options: Members can earn points on grocery purchases, with Bonus Points offered at various retail chains.
New Partnerships: The Blue Rewards program will introduce new partners, enhancing the experience for members.
Digital Accessibility: A new app will provide a user-friendly platform for managing and redeeming rewards, integrated with BMO’s Mobile and Online Banking apps.

Seamless Transition for Current Members

For current AIR MILES collectors, the transition to Blue Rewards will be effortless. Members will not need to take any action; their Miles will automatically convert to Blue Points by summer 2026. This continuity aims to ensure that existing users experience no disruption as the program evolves.

Enhanced Features of Blue Rewards

Simplified Rewards System: The program consolidates different types of rewards into a single, straightforward point system.
Travel Platform: Members will benefit from an improved travel redemption process web-based through Expedia Group, covering flights, hotels, and car rentals.
Expanded Partner Network: Users can earn rewards at more than 400 brands, including new additions such as Porter Airlines and various restaurant chains.
Fuel and Grocery Bonuses: BMO clients holding chequing accounts can earn extra points on fuel and grocery purchases.

Actions for Interested Consumers

Canadians interested in the new BMO Blue Rewards credit cards can join the waitlist at bmo.com/creditcardwaitlist. This pre-launch opportunity includes a chance to win 1 million Blue Points, along with other exclusive incentives.

About BMO Financial Group

BMO Financial Group is one of North America’s largest banks, with assets amounting to $1.5 trillion as of October 31, 2025. With over 200 years of service, BMO focuses on client empowerment and community development, striving to drive positive change and support a better economy and society.

For further information regarding Blue Rewards or other BMO services, please visit Filmogaz.com.