BMO Revolutionizes Loyalty Program with Launch of Blue Rewards

Casey Halston

Published: January 26, 2026 11:55 AM ET

The AIR MILES loyalty program is evolving into Blue Rewards, a new initiative from BMO Financial Group aimed at enhancing the rewards experience for Canadians. Set to launch in summer 2026, this transformation will provide members with flexible ways to earn and redeem rewards, while ensuring a seamless transition from the existing program.

BMO’s Blue Rewards: Key Features

The transition to Blue Rewards will maintain the value of existing AIR MILES for current collectors. Starting in summer 2026, Miles will automatically convert to Blue Points with no action needed from members. The new Blue Rewards program will further feature:

A streamlined digital experience through a dedicated Blue Rewards app and integration with BMO’s Mobile and Online Banking platforms.
Earning Blue Points on grocery purchases and food deliveries by scanning in-store receipts.
Access to a simplified travel booking platform for flights, hotels, and car rentals, powered by Expedia Group.
Continued partnerships with over 400 brands, including big names like Pharmasave and Global Pet Foods, alongside new additions such as Porter Airlines and ALL Accor hotel brands.

Seamless Transition for Existing Collectors

Transitioning members will still be able to use their AIR MILES collector cards during the changeover. BMO AIR MILES credit and debit cardholders can continue to earn rewards uninterrupted. Existing Miles will convert to Blue Points at their current value, ensuring no loss in benefits.

Enhanced Earning Opportunities

The Blue Rewards program will introduce various benefits for users, especially BMO clients. Key highlights include:

BMO Chequing Account holders can earn Blue Points on everyday purchases such as gas and groceries.
Exclusive rewards for BMO credit cardholders through enhanced accelerators linked to specific merchant partners.
The opportunity to join the pre-launch waitlist for new Blue Rewards credit cards, featuring the chance to win prizes including 1 million Blue Points.

Conclusion

BMO’s Blue Rewards promises to redefine the loyalty program landscape in Canada. With a focus on user-friendly experiences, enhanced partner networks, and the ability to earn rewards through everyday spending, it aims to provide significant value to millions of Canadians. More details about these exciting changes can be found at Filmogaz.com.