From Garage to £10M: Maghull Business Booms

Equip2clean, a family-operated cleaning equipment supplier located in Knowsley, has experienced significant growth since its founding nearly 60 years ago by Eric Paxton. From humble beginnings in a garage, the company is now poised to achieve a £10 million turnover next year. This transformation highlights the journey from a small local business to a respected player in the industry.

Founding and Early Days

Eric, a Royal Navy veteran, began his venture in the 1970s by building pressure washers. With the support of his wife Sylvia, he initially supplied local tradespeople and businesses. The firm’s reputation grew through word of mouth, establishing a loyal customer base.

Generational Transition

Current managing director Jonathan Paxton joined the business in 1988, focusing on marketing and expanding the customer outreach. He remarked how his father’s daily check-ins show Eric’s continued passion for the business. The company officially became Equip2clean in 2006, launching the Kiam range named after Jonathan’s children, Kieran and Amber.

Recognition and Awards

Equip2clean has recently celebrated wins by securing the Knowsley Small Business Award for two consecutive years. This recognition reflects the firm’s sustained growth rather than just a singular success.

Adaptation and Modernization

The COVID-19 pandemic prompted the business to adapt its operations, especially focusing on enhancing online sales and customer service. Recently, the company relocated to a larger facility on Knowsley Industrial Estate to accommodate its expanding operations.

A New Era with Kieran

• Kieran Paxton joined the family business in 2020, bringing a fresh perspective.
• Despite initial plans to pursue finance, he turned to Equip2clean due to increased demand for cleaning equipment during the pandemic.
• Working as a family has its challenges, yet all members share a common goal of success.

Current Operations

Today, Equip2clean attracts millions of views with engaging cleaning videos shared on social media platforms. Most revenue now comes directly from the company’s website, a significant shift from relying on marketplaces like Amazon and eBay.

Legacy of the Paxton Family

As Equip2clean looks to the future, Jonathan expressed pride in having his son involved. He stated that Eric’s legacy continues through Kieran, who represents the next generation of the family business.

Equip2clean’s journey from a garage startup to a projected £10 million turnover illustrates how family commitment, adaptability, and innovation can lead to remarkable success. The Paxton family continues to build on this foundation, ensuring their business thrives for generations to come.