Streaming Boom Elevates Seven Above Nine in 2025 TV Ratings
In 2025, Australia’s television ratings landscape saw significant changes, with Seven narrowly overtaking Nine in overall viewership. This shift reflects the increasing influence of streaming services in the industry.
2025 TV Ratings Overview
The annual OzTAM survey, conducted from February 9 to November 29, revealed the following television shares:
- Seven: 29.4%
- Nine: 28.7%
- ABC: 21.5%
- Network 10: 12.6%
- SBS: 7.7%
The competition between Seven and Nine highlights the growing role of streaming in attracting audiences. While the margin was tight, several factors contributed to viewer engagement.
Factors Driving Viewer Engagement
Key elements captivating audiences include:
- Live sports events
- Flagship news broadcasts
- Popular reality shows
These components underscore how traditional television is adapting to modern viewing habits, particularly through streaming.
Seven’s Performance Highlights
Seven’s programming strategy focused heavily on sports and news. The AFL coverage was particularly successful, drawing in 17.58 million viewers across traditional and digital platforms such as 7plus Sport.
- AFL Grand Final Viewership: 4.19 million viewers
- National Reach of AFL Grand Final: 6.4 million viewers
- First Ashes Test in Perth Viewership: 6.2 million viewers
- Average Viewers for First Ashes Test: 1.15 million viewers
- Strongest Session Viewership: 1.49 million (Session 3, Day 2)
- Monthly Reach of 7NEWS: 12 million viewers
Nine’s Strategic Focus
Despite its overall viewership rank, Nine thrived in key advertising demographics. It achieved a lead in the five capital cities, particularly among viewers aged 25-54 and 16-39. This focus on commercial viability illustrates Nine’s strategic positioning in the market.
The Growing Role of Streaming
The 2025 TV ratings clearly demonstrated that live sports continue to attract sizable audiences. In addition, flagship news bulletins play a crucial role in fostering viewer loyalty. As streaming platforms gain traction, they enhance the reach and accessibility of programs on networks like Seven and Nine.
Conclusion
The developments in 2025 highlighted the ongoing interaction between traditional broadcasting and the rise of streaming. As television networks adapt to these changes, creating engaging content remains essential for attracting and retaining viewers.
