Aldi Offers Weekly £100 Vouchers for Select Shoppers Over Next Year
Aldi is making significant strides to support families by offering a £100 supermarket voucher each week for a whole year. This initiative is a part of the Mamia New Parent Fund, aimed at alleviating financial burdens for new parents amid rising costs.
Aldi’s Mamia New Parent Fund
The Mamia New Parent Fund will select one family weekly to receive the voucher. These vouchers are redeemable at any Aldi store in the UK. This initiative first launched last year and attracted a substantial number of applicants, highlighting the need for support among parents.
Financial Support for Families
Aldi’s initiative aims to relieve some of the financial stress of new parenthood. Everyday necessities like nappies can be unexpectedly expensive, and many families feel this strain. Research indicates that nearly one in five new parents identify regular nappy purchases as a significant surprise expense.
- A total of 52 vouchers will be awarded over the year.
- Each voucher is worth £100, totaling £5,200 distributed across the year.
- The vouchers can be used on any products, including Aldi’s own Mamia range, which offers nappies, wipes, baby food, and toiletries.
Quality and Affordability
Aldi emphasizes that its Mamia products match the quality of branded alternatives while being more affordable. Families can save approximately £380 during their child’s first year by selecting Mamia products over other brands.
How to Enter the Competition
Parents who want to benefit from this exciting competition can enter via email. To participate, they must send a message to [email protected]. The application should include a photograph of a recent receipt for a Mamia product, the date of purchase, and the applicant’s contact details.
- Applicants must be British residents aged 18 or over.
- Entries are accepted until January 2027.
- A weekly draw will choose one winner randomly from valid entries submitted within the previous week.
Commitment to Supporting Families
Julie Ashfield, Aldi UK’s Chief Commercial Officer, highlighted the supermarket’s dedication to helping families manage their budgets. The Mamia New Parent Fund aims to provide ongoing support as households face financial challenges. The popularity of last year’s fund encouraged Aldi to bring it back for 2026.
Aldi has been recognized as the UK’s cheapest retailer for five consecutive years and has recently been awarded Supermarket of the Year by Mother & Baby magazine. This fund is a testament to Aldi’s commitment to affordability and support for new parents across the country.
