Anna Kendrick’s Coffee Cup Overflows at LPL Financial Event

In a lively new commercial for LPL Financial, actress Anna Kendrick finds herself in a situation where coffee cups overflow dramatically. The ad showcases a humorous take on poor table service, complete with spills and excess whipped cream. Kendrick, however, is clearly enjoying the comedic chaos in the thirty-second spot.

Behind the Scenes of the LPL Financial Ad

The creative team from Zambezi, including Chief Creative Officer Gavin Lester, devised a unique solution to manage the coffee pouring. They designed a rig to control the flow of coffee from the carafe. Despite this innovation, it required resetting for each take. Eventually, Kendrick requested they turn off the device, opting for a more spontaneous approach. This led to coffee splattering everywhere, ultimately enabling the crew to complete their shooting in half the expected time.

Creative Direction and Campaign Launch

The commercial, directed by Tucker Bliss through Reser, premiered during major sports events. Audiences first saw it during ESPN’s coverage of the NCAA College Football Championship Game and the start of the Australian Open. The campaign emphasizes a blend of humor and relatability, contrasting with Kendrick’s previous collaboration with LPL, where she was seen navigating expansive parkland.

Campaign Distribution

The new campaign will extend beyond traditional television spots, including:

• Digital platforms
• Out-of-home advertising

In such a lighthearted commercial, Kendrick’s playful interaction with coffee spills demonstrates a fresh approach to engaging audiences. The behind-the-scenes content promises a messiness that mirrors the humor of the ad itself.