White House Urgently Moves to Preserve Melania Trump’s Film Project

The White House is making concerted efforts to promote Melania Trump’s upcoming documentary, which is scheduled for release next weekend. This film, titled “MELANIA,” has garnered attention due to its significant backing from Amazon, which reportedly paid $40 million for production. However, projections indicate that the film could earn only around $5 million during its opening weekend on January 30, 2026.

Promotion and Marketing Efforts

To bolster support, the First Lady will ring the opening bell at the New York Stock Exchange on January 28, 2026. This long-standing tradition began in the late 19th century and has become a popular platform for promoting new ventures. The announcement was shared via the official X account of the First Lady’s office.

Efforts to market the documentary have included posters displayed during Melania’s recent appearances at high-profile events in Davos, Switzerland. Reports indicate that the U.S. delegation’s flight to Europe was filled with promotional materials aimed at enticing global elite audiences.

Film Details

• Title: MELANIA
• Release Date: January 30, 2026
• Premiere Location: Trump-Kennedy Center, Washington, D.C.
• Theaters: Opening in 1,400 theaters across 27 countries
• Streaming: Available on Amazon Prime post-release

This film chronicles Melania Trump’s experiences during the 20 days leading up to the inauguration of President Trump’s second term. Although it is presented as a documentary, Melania’s close involvement in its production has led her confidant, Marc Beckman, to describe it as a “film” rather than a traditional documentary.

Background and Funding

The project originated from conversations between Melania Trump and Jeff Bezos, the founder of Amazon. Bezos and his partner, Lauren Sanchez, provided the funding and distribution through their company. The White House has highlighted Melania’s initiatives during her tenure, mentioning her work on various projects focused on children’s well-being and advocacy.

Despite significant investment and promotional efforts, there remains uncertainty about the film’s reception. Critics have not seen the documentary prior to its release, raising questions about its content and potential impact.

As the opening date approaches, both supporters and skeptics await the public’s reaction to the film and its portrayal of Melania Trump’s role as First Lady.