Ford Offers Diageo Olive Branch Amid Crown Royal LCBO Boycott

Ontario Premier Doug Ford has recently softened his stance regarding the potential removal of Crown Royal from the LCBO. This shift comes amidst ongoing discussions with Diageo, the international alcohol producer responsible for Crown Royal. Ford described his approach as an “olive branch,” urging Diageo to present a plan to replace the jobs lost from the closure of a bottling facility in Amherstburg.

Background of the Controversy

The tensions between Ford’s government and Diageo began when the company announced the closure of its Ontario facility, which is set to relocate jobs to the United States. Meanwhile, Diageo has indicated that its operations in Gimli, Manitoba, and Valleyfield, Quebec, will continue unaffected.

Job Impact and Government Response

• The Amherstburg facility closure will result in the loss of about 160 jobs.
• Diageo has agreed to provide enhanced benefits to affected workers, with many already transitioning to jobs at nearby businesses, including a Stellantis auto assembly plant.

Premier Ford has voiced his intention to leverage the taxpayer-owned LCBO effectively. In earlier statements, he encouraged whiskey drinkers to prepare for potential changes, clearly stating, “I’m 100 percent certain” about his position regarding Diageo.

Ford’s Flexible Approach

Recently, during a press conference, Ford indicated a willingness to negotiate. He emphasized that Diageo could retain its Crown Royal brand in Ontario if they provide a credible plan for job replacement. “If Diageo comes to the table, I’ll be open to discussions,” he mentioned.

Diageo’s Commitment to Canada

Despite the controversy, Diageo remains committed to maintaining a significant presence in Canada. According to company representatives, they directly employ over 500 workers nationwide, with more than 100 based in Ontario outside of the Amherstburg site.

Conclusion

As discussions continue, the outcome remains uncertain. Ford insists that if Diageo fails to meet the government’s demands, Ontario whiskey consumers may need to seek alternative products from local manufacturers. The situation emphasizes the importance of job security and economic stability within the province.