Ford Relocates Lincoln Headquarters to Historic Train Station
The Ford Motor Company has announced the relocation of its Lincoln luxury brand headquarters to Michigan Central Station in Detroit. This strategic move aims to further establish Lincoln as a distinct luxury brand, separate from the Ford lineup.
Lincoln Headquarters Move Details
Approximately 55 employees from Lincoln’s Marketing, Sales, and Service departments will transition to the new location in mid-February. The Michigan Central campus, a symbol of innovation, is expected to enhance Lincoln’s presence in the luxury market. Lincoln’s design and product development teams will remain at the Dearborn campus, where Ford’s world headquarters is also situated.
Background on the Move
This relocation follows Ford’s decision to close its previous headquarters known as the Glass House in Dearborn. The Glass House had served as Lincoln’s base since 2023, following its move from the Regent Court office building. The move was announced in January 2024, with Lincoln spokeswoman Kelly Wysocki emphasizing the importance of the new setting in fostering Lincoln’s vision as a luxury brand.
Lincoln’s Performance Highlights
- In 2026, Lincoln ranked 7th in the Consumer Reports Automotive Brand Report Card.
- The brand claimed the 4th spot in the top luxury brands list.
- Lincoln surpassed 100,000 sales for two consecutive years, selling 106,868 units in 2025.
- Sales of the new Navigator SUV increased significantly, with a 42.8% rise in 2025.
Innovative Features and Future Goals
Lincoln’s innovative features, such as the Rejuvenate mode in vehicles like the Nautilus and Navigator, showcase the brand’s commitment to luxury. This technology transforms the driving experience into a spa-like atmosphere with features like seat massage and ambient sounds.
Ford invested nearly $1 billion in the renovation of Michigan Central, which had been vacant since 1988. The facility aims to house around 5,000 workers by 2028, integrating both Ford and Lincoln employees within a collaborative work environment.
Conclusion
The relocation of the Lincoln headquarters to Michigan Central signifies a pivotal step in Ford’s strategy to differentiate its luxury offerings. As Lincoln continues to innovate and grow, the new headquarters may serve as a catalyst for its future success in the automotive market.
