Jurgen Klopp Admits Initial Unawareness of Liverpool Role – The Athletic
Jurgen Klopp, the renowned football manager, has taken on a new role as the Head of Global Soccer at Red Bull. Since his appointment in January 2024, Klopp has been navigating the complexities of this position with a distinctive approach.
Jurgen Klopp’s Transition to Red Bull
After his successful tenure with Liverpool, Klopp stepped into his role at Red Bull with little awareness of what to expect. He admitted that he did not fully comprehend the implications of his new position initially. “I’m Jurgen Klopp, but I had no clue what that meant,” he reflected.
Understanding the Multi-Club Network
Red Bull oversees a significant multi-club organization, which includes clubs like RB Leipzig, New York Red Bulls, and Red Bull Bragantino, among others. Understanding the dynamics within this network was Klopp’s primary focus during his initial months.
- RB Leipzig (Germany)
- New York Red Bulls (USA)
- Red Bull Bragantino (Brazil)
- RB Omiya Ardija (Japan)
- Minor stake in Paris FC (France)
- Unknown shareholding in Leeds United (England)
Defining His Role
Contrary to perceptions that he might take a backseat, Klopp clarified that his role is advisory yet influential. He emphasized collaboration with club managers rather than directing operations from afar.
Building Relationships
Klopp’s strategy involves understanding and supporting the people across the organization. He mentioned traveling to different locations to better know his counterparts, fostering a sense of unity within the network.
Advising on Talent Recruitment
Known for his ability to spot and nurture talent, Klopp plays a crucial role in recruitment discussions. He aims to bring new players into the organization by discussing their aspirations and aligning them with Red Bull’s vision.
Influencing Coaching Structure
Understanding that coaching is critical, Klopp is actively involved in shaping the future of football management within the Red Bull network. He sees a growing need for fresh coaching talent as established coaches might be recruited by other clubs.
Establishing a New Coaching Culture
Klopp aims to create an environment where aspiring coaches can thrive. He seeks to be the guiding support that many coaches often lack, sharing his experiences to help them navigate their careers effectively.
A Different Perspective on Coaching
At 58, Klopp has reiterated his desire to expand his horizons beyond coaching a single team. He expressed contentment with his current role and the experiences it has provided him.
“I wanted to do something different,” he stated, indicating a shift from traditional coaching to a broader role within the sport. Over his first year, Klopp has gained a new perspective and forged valuable relationships while solidifying his influence within the Red Bull organization.
