McLaren Racing and PUMA Launch Multi-Year Partnership for Team Kits from 2026
McLaren Racing and PUMA have announced an exciting multi-year partnership set to enhance the team’s kits starting in 2026. This collaboration aims to elevate the fan experience and blend the worlds of motorsport and fashion seamlessly.
Partnership Highlights
- Collaboration Premium: McLaren Racing and PUMA aim to create innovative team kits and fan apparel.
- Fan Engagement: The partnership invites fans to engage through unique events and experiential drops.
- Launch Dates: The PUMA x McLaren Racing Lifestyle Collection will debut on January 20, followed by the Replica Collection on February 2.
- Retail Availability: Fans can find collections at select PUMA stores, retailers, and online platforms including puma.com and store.mclaren.com.
CEO Insights
Zak Brown, CEO of McLaren Racing, expressed enthusiasm about the partnership, highlighting the importance of engaging with a global fanbase. He stated that the collaboration with PUMA will enhance their portfolio of fan wear, allowing supporters to showcase their passion both on and off the track.
Arthur Höeld, CEO of PUMA, shared his excitement about adding McLaren Racing to their roster. Recognizing McLaren’s recent success as the 2025 Constructors’ and Drivers’ Champions, he looks forward to creating inspiring collections that resonate with fans worldwide.
Future Experiences
This partnership also focuses on creating immersive experiences that connect fans with the McLaren Racing ethos. The inaugural experience will take place at the opening race of the Formula 1 season in Australia, with additional details to follow.
The synergy between PUMA’s innovative sportswear design and McLaren Racing’s legacy promises a fresh and exciting chapter for motorsport fans and enthusiasts alike.
