Oppo Reportedly Shuts Down OnePlus Phone Production
Reports indicate that Oppo is ceasing operations of OnePlus, significantly impacting its teams, headquarters, and ongoing projects globally. This decision comes in the wake of a notable decline in shipments, particularly in key markets such as India and China.
Decline in Shipments and Market Performance
According to various sources, OnePlus experienced a staggering drop of over 20% in shipments during 2024. Estimates suggest shipments fell from approximately 17 million units to between 13 and 14 million. This decline has raised concerns regarding the company’s future.
- India and China are critical to OnePlus, accounting for 74% of its total shipments.
- In India, sales were halted in six states due to unprofitable margins.
- In China, OnePlus’s market share dropped from 2% to 1.6%.
Project Cancellations and Organizational Changes
As part of the restructuring, significant projects have been canceled. The anticipated release of the Open 2 foldable phone and the OnePlus 15s compact flagship is no longer expected. Moreover, regional offices are now operating under a centralized strategy led by the headquarters in China.
Impact on Employees and Teams
Reports indicate that teams across North America, Europe, and Asia are facing substantial cutbacks. Many employees have been left with diminished roles as the company restructures its operations. Additionally, several partnerships have also ended, further signaling OnePlus’s decline.
Future of OnePlus
While current OnePlus phone users will continue to receive security updates and warranty services as previously promised by Oppo, the outlook for the brand appears grim. The absence of new product releases suggests that OnePlus may soon become obsolete.
As the situation develops, we will monitor for any official announcements from OnePlus or its parent company, Oppo. Until then, the industry is left reflecting on the rapid decline of once-promising technology brand, OnePlus.
