New Price Hike Leaked Ahead of Launch
Recent reports have revealed potential shifts in pricing strategies for the upcoming Samsung Galaxy S26 series. Ahead of its launch, Samsung is reportedly weighing its pricing options carefully.
Galaxy S26 Models and Release Date
The Galaxy S26 series will comprise three models: the Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra. These models are set to be officially launched during the Galaxy Unpacked event scheduled for February 25, 2026, at 7 PM Central European Time (10 AM PT / 1 PM ET). Following the announcement, the devices are expected to be available for purchase starting March 11, 2026, in Europe and likely worldwide.
Potential Price Adjustments
According to reports from iNews24, Samsung is striving to keep the Galaxy S26 Ultra’s price under 2 million won, approximately $1,357. The previous Galaxy S25 Ultra launched for around $1,299, and Samsung appears determined to maintain a similar pricing structure.
- Galaxy S26 Ultra: Target Price – ≤ 2 million won (~$1,357)
- Galaxy S25 Ultra: Previous Launch Price – $1,299
- Galaxy S26 Series Estimated Prices in the U.S.:
- Base Model: ~$859
- Plus Model: ~$1,059
- Ultra Model: ~$1,359
Despite market pressures, including rising memory prices affecting all smartphone manufacturers, Samsung is exploring ways to avoid price increases. Reports indicate that the company might reconsider its promotional strategies, including its popular “double storage” offer. This promotion has become costly amid ongoing global chip shortages.
Corporate Insights on Pricing Strategy
At CES 2026, Samsung Electronics co-CEO TM Roh acknowledged the inevitability of price hikes due to global memory shortages. He stated, “No company is immune” to these pressures. Additionally, the company’s global marketing president, Wonjin Lee, reiterated that rising memory prices would likely necessitate price adjustments for Samsung products.
In light of these developments, consumers may need to prepare for potential changes in Samsung’s flagship pricing strategy as the Galaxy S26 series approaches its launch date.
