Former Nintendo of America Chief Doug Bowser Joins Hasbro
Doug Bowser, the former president of Nintendo of America, is joining Hasbro’s board of directors following his recent retirement. This development was announced on a Tuesday, marking a significant shift for both Bowser and Hasbro.
Doug Bowser’s New Role at Hasbro
Specifics regarding Bowser’s new responsibilities at Hasbro have not been disclosed. However, Hasbro aims to enhance its presence in the video gaming sector, an industry Bowser is well-versed in.
Hasbro’s Future in Video Gaming
Hasbro currently holds licenses for popular franchises such as:
- Magic: The Gathering
- Dungeons & Dragons
These properties have already been adapted into various video game titles. Jason Bunge, Hasbro’s Chief Marketing Officer, indicated that the company plans to launch its inaugural video game this year.
Leadership Transition at Nintendo
Bowser’s retirement from Nintendo was officially announced in September 2025, and he concluded his tenure at the end of last year. Following his departure, Devon Pritchard, previously the executive vice president at Nintendo of America, has stepped into the president role.
This transition sets the stage for new projects and initiatives at both Hasbro and Nintendo, showcasing their ongoing evolution in the gaming landscape.
