Lululemon Halts Online Sales of ‘Get Low’ Workout Line Amid Complaints
Lululemon Athletica has paused online sales of its new workout line, “Get Low,” due to customer complaints. The brand still offers the collection in its North American stores but is taking steps to address feedback received from users.
Lululemon’s Response to Customer Feedback
A spokesperson for Lululemon stated that the decision to halt online sales aims to better understand initial customer feedback. They are also looking to improve product education. The company plans to restore online availability soon.
Consumer Complaints About the “Get Low” Line
- Complaints surfaced on Reddit regarding leggings being “see-through” during bending or squatting.
- The “Get Low” product page reportedly displayed an error message, indicating issues with online access.
Recent Challenges for Lululemon
The pause in online sales occurs amidst broader challenges faced by Lululemon. Notably, the company is navigating a proxy fight initiated by its founder, Chip Wilson, who has suggested three independent candidates for the company’s board.
Elliott Management has significantly influenced the situation, investing approximately $1 billion in Lululemon in December. They seek to have former Ralph Lauren executive Jane Nielsen considered for the CEO position.
Market Impact and Financial Forecast
Amid these developments, Lululemon’s share price fell nearly 5% during afternoon trading, reflecting broader market trends. Despite current challenges, Lululemon indicated strong demand during the holiday season, expecting quarterly revenue and profits at the high end of their forecast range.
Past Issues with Product Launches
This is not the first time Lululemon has grappled with product complaints. In 2024, the brand had to retract its “Breezethrough” leggings from shelves shortly after launch due to feedback on fit, material, and seams. Such issues have led to fewer new options in women’s activewear.
As Lululemon moves forward, addressing customer concerns and enhancing product offerings will be crucial in maintaining brand loyalty and growth.
