DAZN Partners with Polymarket to Launch Sports Prediction Trading
DAZN, a leading global sports entertainment platform, has formed a strategic alliance with Polymarket, the largest prediction market in the world. This partnership will launch a sports prediction trading feature that enables DAZN users to engage actively with real-time sports outcomes.
Overview of the Partnership
The collaboration aims to integrate prediction trading directly into the DAZN platform. This innovative feature will allow users to buy and sell contracts based on the outcomes of various sporting events, enhancing the overall experience for fans.
- Partnership Announcement: January 20, 2026
- Key Players: DAZN and Polymarket
- Objective: To integrate prediction trading into DAZN’s offerings
The Features of Prediction Trading
With the introduction of prediction trading, DAZN aims to enhance user engagement by providing insights and data from Polymarket. This feature will allow fans to track real-time probabilities and understand the dynamics of sporting events better.
Future Expansion Plans
After securing necessary CFTC licenses, DAZN intends to introduce this feature in the United States. Expansion to other countries is expected, depending on local regulations.
Expert Insights
Shayne Coplan, Founder and CEO of Polymarket, highlighted that every sporting event creates a narrative of what could happen next. He stated, “Polymarket turns that conversation into real-time probabilities, allowing fans to engage deeply in sports.”
Shay Segev, CEO of DAZN Group, emphasized the platform’s commitment to enriching the sports fan experience. He remarked, “This partnership will provide our users an immersive and exciting avenue to engage with their favorite sports.”
Conclusion
The partnership between DAZN and Polymarket marks a significant innovation in sports entertainment. By embedding prediction trading within its platform, DAZN is set to offer fans a unique and interactive sporting experience like never before.
