UK Households Embrace Free TV Streaming with New Service Launch
Freely, a burgeoning free streaming service in the UK, has quickly made a significant impact since its launch in 2024. Recently, it achieved a remarkable milestone of over one million weekly users, a growth doubling from the previous September.
Freely’s Rapid Growth and Market Impact
The service has emerged as the fastest-growing TV platform in the UK for 2025. This achievement comes during the busy Christmas season, highlighting its increasing popularity among viewers.
- Launch Year: 2024
- Weekly Users: Surpassed 1 million
- Growth Rate: Doubled since September 2025
- Fastest-Growing Platform: 2025
Statement from Leadership
Jonathan Thompson, CEO of Everyone TV, commented on the milestone: “Surpassing one million weekly users is an exciting milestone for Freely, showing clear demand for a simple way to stream live British TV and discover great on-demand shows all in one place.”
He emphasized that the platform promotes collaboration among the UK’s public service broadcasters, making excellent British TV easily accessible.
Features and Accessibility
Freely differentiates itself from traditional platforms like Sky and Virgin by running entirely over a broadband connection. This design simplifies the setup process for users. It offers features such as:
- Live TV pausing
- Personalized recommendations
- Full TV guide
- Mini guide and a backwards guide for rewinding through schedules
Initially, Freely was compatible with select TV models, but it has since expanded to a broad range of televisions from brands like Hisense, Panasonic, Bush, and Sharp. Furthermore, the introduction of the Pleio streaming puck allows almost any TV to access Freely, enhancing its user base.
Future Potential
With more set-top devices scheduled for launch in the upcoming months, Freely is poised to gain even more market share. The increase in digital streaming options coincides with a shift away from expensive subscription services, indicating a promising future for the platform. As they build on their momentum, Freely looks set to continue attracting viewers seeking convenient and accessible streaming solutions.
