Freely Overtakes Sky and EE TV as Fastest-Growing TV Platform
Freely has reached an impressive milestone, becoming the fastest-growing TV platform in 2025. The platform, managed by Everyone TV, recorded over one million weekly users during the Christmas season. This significant jump follows a total of 500,000 users reported in September 2025.
Freely Launch and Features
Everyone TV launched Freely in April 2024. The platform allows UK viewers to access popular free-to-air channels and on-demand series through a Wi-Fi connection. Key features include:
- Redesigned Mini Guide for enhanced program exploration.
- Ability to pause and rewind live television.
- Access to a back catalogue of shows through the TV Guide.
Users simply need a broadband connection of at least 10Mbps. Unlike its predecessor Freeview, Freely is only available on new custom-designed Smart TVs.
User Engagement and Content Popularity
During the festive period, Freely demonstrated strong engagement, with 55% of users streaming daily. Viewing peaked on Christmas Day, with popular content including:
- Emmerdale
- Coronation Street
- EastEnders
- Classic films such as Home Alone
- Christmas specials from Mrs Brown’s Boys and Strictly Come Dancing
Future Developments
Freely plans to expand its channel offerings with new agreements. Deals with Warner Bros. Discovery and CNN are expected to introduce seven additional channels soon, increasing the total to over 70 live channels.
Industry Insights
Jonathan Thompson, CEO of Everyone TV, celebrated this milestone, stating that Freely meets the demand for accessible live British TV and on-demand content. He emphasized that collaborating among the UK’s public service broadcasters enhances visibility and accessibility of quality programming.
