Albion’s Transfer Status: Barber Updates Mid-January Window Progress

Albion’s transfer activity remains a focal point as the mid-January window approaches its deadline. The club is currently focused on maintaining their competitive edge while navigating the challenges associated with the transfer market. The emphasis is on careful management of resources and the potential for minimal additions to the squad.

Albion’s Transfer Status: Updates from Paul Barber

Albion is open to potential signings before the transfer window closes on February 2. Recent performances have bolstered confidence, especially with the return of Pascal Gross, who has had a significant impact both on and off the pitch.

Impact of Pascal Gross

• Albion has remained unbeaten in three matches since Gross rejoined from Dortmund.
• Head coach Fabian Hurzeler and players have praised Gross for his contributions.

Paul Barber, Albion’s deputy chairman and CEO, stated that securing Gross early was vital. His experience and morale-boosting skills have proved beneficial during a congested fixture schedule.

Future Transfer Plans

The club does not anticipate substantial transfers ahead of the deadline. Paul Barber noted that January is a challenging month for trading.

• Many clubs prefer to retain players during this period, which limits options.
• Barber remains open to exploring opportunities if they align with the club’s strategic goals.

Barber mentioned that while there may be a few player departures, Gross was the primary target for January. The club feels well-positioned as they consider the current squad’s strengths and depth.

Current Squad Dynamics

Despite the loss of midfielder Stefanos Tzimas due to injury, Albion’s forward line is showcasing talent and versatility. Players like Danny Welbeck, Brajan Gruda, and Georginio Rutter are contributing effectively. Kaoru Mitoma is also gaining momentum as he returns to full fitness.

Financial Management Amidst Record Losses

In January, Albion reported record losses of £54.4 million for the 2024-25 season. This figure does not include significant sales like Joao Pedro. Despite the financial setback, the club is focused on careful resource allocation as they navigate the current season.

In summary, Albion remains strategic about their transfer plans during this window. The focus is on stability and optimizing current squad potential while keeping an eye on financial implications.