Asus Halts Android Smartphone Production to Focus on AI Advances
Asus has officially announced a significant shift in its business strategy, confirming it will cease production of new Android smartphones. This decision was made during the company’s recent “2025 Year-End Gala,” where chairman Jonney Shih revealed plans to focus on artificial intelligence innovations.
Asus Exits Android Smartphone Market
At the gala, Shih stated, “Asus will no longer add new mobile phone models in the future.” While the company reassured existing users that it will continue to support current mobile devices, the clear implication is that Asus is departing from the smartphone market entirely.
Shifting Focus to Artificial Intelligence
The chairman emphasized that this strategic pivot is in response to a “paradigm shift” towards AI technologies. Resources previously allocated for smartphone development will now be redirected towards enhancing commercial PCs and physical AI devices.
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This pivot is indicative of a broader trend in the tech industry, where companies are increasingly recognizing the importance of AI in future products and services.
Looking Ahead
Asus’ decision marks a significant moment in the tech landscape, highlighting how companies must adapt to evolving market demands. By reallocating its resources, the company aims to stay competitive in the rapidly advancing field of artificial intelligence.
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