Asus Announces Potential End of Smartphone Production
Asus has announced a significant shift in its smartphone strategy. Jonney Shih, the chairman of Asus, confirmed to Taiwan’s Inside that the company will cease production of new phones, specifically the Zenfone and ROG Phone series. This marks a pivotal moment in Asus’s mobile business.
Asus Ends Smartphone Production
Shih’s statements indicate an end to new mobile device launches. “Asus will no longer add new mobile phone models in the future,” he said. However, Shih did not completely dismiss the possibility of a future return to smartphone manufacturing.
The Future of Asus Mobile Phones
Asus is entering a phase described as “indefinite observation” of the mobile phone market. This approach suggests the company will monitor market trends closely rather than commit to new product development at this time. Shih emphasized the importance of supporting existing users of Asus mobile devices.
- Chairman: Jonney Shih
- Companies affected: Zenfone, ROG Phone
- Status: No new models planned
- Market strategy: Indefinite observation
- Commitment: Support for current users
Asus has yet to issue a formal confirmation regarding its smartphone exit, leaving the future of its mobile division somewhat uncertain. The decision comes in a competitive smartphone market, where companies continually adapt to consumer demands and technological advancements.
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