Devon Pritchard Debuts as NoA President: “I’m Excited to Meet You”
Nintendo of America has appointed Devon Pritchard as its new President and COO. Pritchard made her debut at the 15th Annual New York Game Awards, marking her first public appearance since taking on the role. The event featured introductions by former Nintendo President Reggie Fils-Aimé and New York Times columnist Harold Goldberg.
Devon Pritchard’s Message at the New York Game Awards
In a pre-recorded message, Pritchard expressed her excitement for the event and for the gaming community. She acknowledged the invaluable contributions of the nonprofit ‘Playing With Purpose’ writing program, which aims to enhance journalism and game narrative writing in schools across New York.
Pritchard stated:
“Hi everyone, it is great to be here. My name is Devon, and before anything else, I want to celebrate the New York Game Awards.”
She elaborated on the importance of recognizing creativity in the gaming industry:
“This show connects people who are united by a shared belief that every dream matters.”
Looking Ahead: Challenges and Opportunities
Taking over the role from Doug Bowser, who stepped down at the end of 2025, Pritchard faces significant responsibilities. One of her key tasks will be leading Nintendo into its next generation with the anticipated Switch 2 console.
While the new console has seen a positive reception, there are lingering concerns among fans regarding pricing and Game-Key Cards.
Community Engagement
Pritchard emphasized the importance of community in her message:
- Encouraged creativity among gamers and creators.
- Stressed the significance of sharing stories and experiences.
- Invited the community to persevere through challenges.
In her closing remarks, she encouraged everyone to “keep believing” and assured them that they belong in the gaming community. Devon Pritchard’s debut sets the tone for her leadership at Nintendo of America, with a focus on creativity and community engagement.
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