Threads Surpasses X in Daily Mobile User Count, New Data Reveals
Recent data from Similarweb indicates that Meta’s Threads app has surpassed Elon Musk’s X in terms of daily mobile users. Specifically, Threads now boasts approximately 141.5 million daily active users on iOS and Android as of January 7, 2026. In contrast, X has around 125 million daily active users on mobile platforms.
Key Trends and Insights
This shift in user engagement may not be directly related to the controversies surrounding X, particularly the misuse of its AI feature, Grok. These issues have raised concerns regarding non-consensual imagery, leading to investigations by legal authorities in multiple countries, including California, the UK, EU, India, and Brazil.
While X faces scrutiny, Threads has seen a steady growth in daily mobile usage due to various favorable factors:
- Cross-promotions through Meta’s established platforms, such as Facebook and Instagram.
- A focus on attracting creators and content generators.
- A rapid introduction of new features that enhance user experience.
Features and User Engagement
Over the past year, Threads has implemented several new functionalities. These include:
- Interest-based communities
- Improved filtering options
- Direct messaging capabilities
- Support for long-form text
- Disappearing posts and gaming features currently under testing
Meta has reported a strong overall performance for Threads, noting over 400 million monthly active users as of August 2025, with daily user counts reaching 150 million in October 2025.
Competitive Landscape
Threads continues to narrow the gap with X on mobile devices, reflecting significant growth metrics. Similarweb reported a remarkable 127.8% year-over-year growth rate for Threads as of late June 2025.
Despite Threads gaining traction, X remains dominant in web traffic, achieving around 145.4 million daily visits lately. In comparison, Threads has a modest 8.5 million daily visits across its web platforms.
As the social media landscape evolves, the competition between Threads and X illustrates changing user preferences and engagement strategies.
