Why Walmart Continues to Refuse Apple Pay Integration
As of 2026, Walmart remains one of the last major retailers in the United States that does not accept Apple Pay. This limited payment option has again sparked discussions on social media, highlighting the company’s refusal to integrate Apple’s contactless payment system.
Why Walmart Refuses Apple Pay Integration
No Acceptance of NFC Payments
Walmart does not accept any Near Field Communication (NFC) payment methods in the U.S. This includes not only Apple Pay but also Google Pay and Samsung Pay. Customers cannot use contactless physical cards at Walmart locations, making it a unique case among major retailers.
Walmart Pay: The In-House Solution
Launched in 2016, Walmart Pay is the retailer’s proprietary payment platform. Unlike Apple Pay, it does not utilize NFC technology. Instead, customers must link a credit or debit card to the Walmart app on their iPhones and scan a QR code at checkout.
- Walmart Pay is less convenient than Apple Pay.
- It requires more steps to complete transactions.
Convenience and Technology Integration
Walmart has introduced a service called Scan and Go for its Walmart+ subscribers. This allows users to scan items as they shop and then complete their purchases at self-checkout. Like Walmart Pay, Scan and Go does not support Apple Pay.
Data Collection Strategy
A key reason for Walmart’s rejection of Apple Pay is its emphasis on data collection. The retailer gathers consumer data to understand purchasing patterns and target advertising. Using Walmart Pay or Scan and Go allows Walmart to create detailed customer profiles.
- Apple Pay’s privacy features hinder Walmart’s data collection efforts.
- With Apple Pay, fewer customer data points are available to Walmart.
Rumors of Fees
Some speculate that Walmart’s unwillingness to accept Apple Pay stems from concerns about transaction fees. However, this notion is unfounded. Retailers pay standard processing fees whether transactions are contactless or not. Walmart has updated its payment terminals but has intentionally disabled NFC functionalities.
Walmart’s Official Stance
In recent statements, Walmart has articulated its preference for Walmart Pay, claiming it offers a more convenient experience. The company promotes its touchless payment solutions and emphasizes its continued investment in innovative technologies.
Public Frustration
Consumer frustration over Walmart’s refusal to integrate Apple Pay is palpable. Many shoppers express dissatisfaction on social media, and the issue has gained significant attention. Unlike other retailers like Kroger and Home Depot, Walmart remains steadfast in its decision.
As customers voice their opinions, it remains to be seen whether Walmart will adapt to the changing payment landscape and reconsider its policy on Apple Pay integration.
