Sidney Crosby’s Net Worth: Career Earnings, Investments & Endorsements (2016-2026)

Sidney Crosby, the iconic hockey player, has solidified his status as one of the greatest of all time. Over the last two decades, he has showcased stellar performances with the Pittsburgh Penguins and earned double gold medals with Team Canada at the Olympics. From winning consecutive Stanley Cups in 2016 and 2017 to surpassing franchise legend Mario Lemieux in points, Crosby’s career trajectory reflects both his athletic prowess and financial growth.

Sidney Crosby’s Net Worth: Career Earnings from 2016 to 2026

Drafted as the first overall pick by the Pittsburgh Penguins in 2005, Crosby has consistently been at the forefront of the franchise. His remarkable talent has led to some of the most lucrative contracts in NHL history. Initially, he began with a three-year, $11.1 million entry-level contract. His annual cap hit was $850,000 for that period.

Following this, Crosby re-signed with the Penguins after winning his first Stanley Cup in 2009, agreeing to a five-year, $43.5 million extension. The pivotal moment came in 2016 when he signed a 12-year contract worth $104.4 million, making it one of the largest deals in NHL history at that time.

In the 2016-2017 season, Crosby earned an impressive total of $15.4 million from his NFL salary, bonuses, and endorsement deals. By January 2026, his net worth had escalated to $75 million, a substantial increase from $55 million in 2016.

Contract Highlights

• 2005: Drafted #1 overall by the Penguins.
• 2009: Signed a five-year deal worth $43.5 million.
• 2016: Secured a 12-year contract for $104.4 million.
• 2021: Career earnings surpassed Jaromir Jagr’s $127 million, reaching $129 million.
• 2022: Signed a two-year, $17.4 million extension with an AAV of $8.7 million.

Growth of Career Earnings

Crosby’s overall career earnings by early 2026 have reached approximately $165.67 million, placing him among the top earners in NHL history, just trailing Alex Ovechkin.

Endorsement Deals

Alongside his impressive salary, Crosby has secured various endorsement contracts that have significantly boosted his income. After signing a multi-year partnership with Adidas in 2015, which began in late 2016, he reportedly earned between $1 million and $1.5 million each year until its conclusion in 2021. Additionally, he renewed his long-standing deal with Gatorade, transitioning from an initial $300,000 CDN deal in 2005 to multi-million dollar agreements over time.

His continued collaboration with companies such as Tim Hortons, CCM, and Bell Canada further demonstrates his marketability and financial savvy.

Investments and Business Ventures

Crosby has also distinguished himself by engaging in smart investments, particularly in real estate. He owns various properties in Canada and the United States, contributing to his growing wealth. Recently, he was announced as the brand ambassador for Lululemon, linked to the Team Canada campaign for the 2026 Milano Cortina Games. Moreover, Crosby holds an equity stake in NORQAIN, a Swiss watch manufacturer, emphasizing his strategic involvement in the business world.

From 2016 to 2026, Sidney Crosby’s financial journey illustrates how an elite athlete can blend sports success with smart financial management. His blend of lucrative contracts, endorsements, and investments showcases a well-rounded approach to wealth that extends beyond his on-ice achievements.