Leading Streaming Platform Announces 2026 Price Hike
A leading streaming platform has implemented a new price hike for its subscription plans. Paramount+ announced this increase in November, with the changes becoming effective on January 15, 2026. This adjustment marks the first price rise since 2024.
Details of the Price Hike
Subscribers to Paramount+ will notice adjustments across both its ad-supported and ad-free tiers. The ad-supported plan, known as Paramount+ Essential, has increased from $7.99 to $8.99 per month. The annual subscription for this tier now stands at $89.99, up from $59.99.
- Paramount+ Essential:
- Monthly: $8.99 (previously $7.99)
- Annual: $89.99 (previously $59.99)
- Paramount+ Premium:
- Monthly: $13.99 (previously $12.99)
- Annual: $139.99 (previously $119.99)
Rationale Behind the Increases
According to a press release, Paramount+ aims to reinvest in its services and enhance the user experience. The streaming service plans to provide a more robust selection of programming for its subscribers in the future.
Impact on Existing Subscribers
Current subscribers will see the adjusted prices reflected in their February bills. This announcement comes shortly before Paramount+ broadcasts its first UFC fight on January 24, showcasing the platform’s commitment to expanding its live sports offerings.
Industry Trends
Price adjustments have become a common trend among popular streaming services. This latest change from Paramount+ follows similar increases by other platforms, including Disney+ and HBO Max. Additionally, Paramount+ will cease offering free trials for new users starting this year, indicating a shift in its subscription strategy.
