Netflix-Owned Warner Bros. Maintains 45-Day Theatrical Release Windows
In a significant move for the film industry, Netflix’s co-CEO Ted Sarandos announced that Warner Bros. will retain a 45-day window for theatrical releases after the acquisition is finalized. This commitment promises the preservation of traditional theatrical exclusivity, which had been in doubt amid industry speculation.
Commitment to Theatrical Releases
The decision to maintain the 45-day theatrical release window has been welcomed by theater owners and rival studios. Many were concerned that the acquisition would shorten the time films spent in theaters before transitioning to streaming platforms.
- Announcement Date: Interview took place on a Friday with the New York Times.
- CEO Statement: “When this deal closes, we will own a theatrical distribution engine that is phenomenal.”
- Financial Outlook: Sarandos mentioned, “The general economics of the theatrical business were more positive than we had seen.”
Increased Film Production
Sarandos also indicated that the collaboration between Netflix and Warner Bros. will result in an increase in movie productions. He emphasized that the number of films released will be greater than what either company would produce individually.
Healthy Industry Relationships
Despite past comments that raised concerns among theater owners, Sarandos reassured them of Netflix’s commitment to the theatrical model. He stated that his relationship with theater owners is strong and he aims to support the industry’s health.
- Industry Concerns: There were fears that the release window could contract to as little as 17 days.
- Job Preservation: Sarandos pointed out that Netflix’s acquisition can help prevent job losses, unlike other industry consolidation proposals.
Impact on HBO and Warner Bros. Television
Additionally, the acquisition is projected to keep HBO “completely intact” and ensure Warner Bros. Television continues to produce quality content. This aims to alleviate fears of excessive consolidation within the streaming and television sectors.
As Netflix prepares for this strategic shift, it acknowledges the essential role theatrical releases play in the broader movie business landscape. This commitment to a 45-day theatrical release window is a promising indication for both theater owners and film enthusiasts alike.
